I’m very excited to have Oded Itzhak speaking at CRS NYC on our State of Contextual Advertising Panel. Oded is the co-founder of Quigo, which basically invented the concept of placement targeting, which in turn propelled Google to create a similar product on the Google Content Network.
His new Web site – AdSide – is trying to create a similarly high-quality network focused on in-text advertising.
Just to put Oded’s knowledge in perspective – Quigo started around 2000, AdWords Select (the PPC version) was launched in 2002. Nuff said!
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Faris
October 8, 2009 at 3:10 am
I think the co-founder of Quigo is a brilliant man with unique ideas that have transformed the web experience for the better for most people who surf. Thanks for interviewing Adside Founder. I predict his newest web project shall be a stunning success.
Wildframe
February 20, 2011 at 11:17 pm
Actually Google beta released it’s AdWords product in September 2000 according to their press release and I imagine their product would have been under development for a significant time before that.