Monthly Archives: March 2009
The End is Near (To Save on ADSPACE)
Friday is the last day to get 20% off the early bird price for ADSPACE. Use code “AdSpaceC” and you get in for $316. Wait until the last minute and pay $595!
The list of speakers you’ll see at the show is phenomenal – I actually can’t believe that we’ve managed to get all of these people together in one place. So register now or forever hold your peace (or just pay more later). Here’s the speaker list:
| Steen Andersson, CO-Founder and VP, Marketing, 5th Finger | |||
| Brad Bender, Product Management Director, Google | |||
| Armen Berjikly, Founder, Chief Experience Officer, The Experience Project | |||
| Gavin Bishop, Head of Publisher Solutions, Google | |||
| Leora Blumberg, VP Business Development, DOCLIX | |||
| Laura Buchman, Director of Sales for Quigo Sponsored Listings and AOL Search, Platform A – AOL | |||
| Doug Burke, General Manager, FatTail, Inc. | |||
| Ro Choy, Chief Revenue Officer, RockYou | |||
| Emma Cockburn, Associate Search Director, Razorfish | |||
| Dave Cotter, Head of Affiliate, Amazon | |||
| Justin Del Sesto, Founder, GM and Video Publisher in Chief, WebVisionItaly.com | |||
| Paul Edmondson, CEO, YieldBuild | |||
| Shelley Ellis, CEO, ShelleyEllisConsulting.com | |||
| Barbara Feldman, Syndicated Columnist, Surfing the Net with Kids | |||
| Jared Friedman, Founder and CTO, Scribd | |||
| Rajeev Goel, Co-Founder and CEO, PubMatic | |||
| Seth Goldstein, CEO, SocialMedia | |||
| Matt Hulett, CEO, WidgetBucks | |||
| Assaf Igell, Co-Founder and VP of Marketing, Syntryx | |||
| Oded Itzhak, Founder and CEO, DOCLIX | |||
| Mani Iyer, CEO and Founder, Kwanzoo Inc. | |||
| Lucy Jacobs, VP, Sales and Marketing, AdBrite | |||
| Arjun Jayaram, VP of Engineering, Become.com | |||
| Kim Kaplan, VP, Ad Sales, PlentyOfFish | |||
| Tim Kendall, Director of Monetization, Facebook | |||
| Jeremy Liew, Managing Director, US, Lightspeed VP | |||
| Will Lin, Partner, PPCAssociates.com | |||
| Jack Mardack, Director of Marketing, Eventbrite | |||
| Will Martin-Gill, Director, Internet Marketing, eBay | |||
| Kevin McCabe, Senior Product Manager, Microsoft pubCenter | |||
| Josh McFarland, Entrepreneur in Residence, Greylock Ventures | |||
| Rajas Moonka, Group Product Manager, Google | |||
| Rick Natsch, President and Founder, Potrero Media | |||
| Jessica Ong, Director, Online Media & Search, Compete Inc. | |||
| Marc Phillips, Director, ADSPACE LLC | |||
| Pete Prestipino, Editor-in-Chief, Website Magazine | |||
| David Rodnitzky, Director, ADSPACE LLC | |||
| Darrin Shamo, Senior SEM Manager, Zappos.com | |||
| Andrew Silverman, Product Manager, Google | |||
| Jennifer Slegg, CEO, JenSense | |||
| David Szetela, Owner and CEO, Clix Marketing | |||
| Jonathan Teo, VP, Benchmark Capital | |||
| Drew Thomsen, Director of Media, Commission Junction | |||
| Don Vandervort, Founder and CEO, Hometips.com | |||
| Wister Walcott, CO-Founder/VP Products, Marin Software | |||
| Jay Weintraub, Founder, LeadsCon | |||
| Brian White, VP, Publisher Solutions, Vibrant Media | |||
How My Internet Marketing Skillz Save Me 50%+ on Groceries
This post is a bit off-topic, but hey its my blog and I’ll blog off-topic if I want to.
I’ve recently started shopping on Amazon.com for groceries and the amount you can save by doing this is amazing. Take a Clif Bar as an example. At Safeway, a Clif Bar costs $1.50. With 8.75% tax here in CA, your total price is $1.62.
If you order a Clif Bar from Amazon (note: you have to order 24 at once, so you do have to really enjoy Clif Bars), you pay $.99 each. Shipping is free if you have Amazon Prime and since you are ordering out of state, you don’t pay sales tax.
But wait, it gets better! Sign up for a reoccurring shipment every month (or every two, three or six months) and Amazon gives you an extra 15% off. So now that $.99 is only $.85.
But wait, it gets better! Use your Amazon credit card and you get 3% cash back on Amazon purchases. So now that $.85 is $.83.
But wait, it gets better. Sign up for the Amazon affiliate program (Amazon Associates) and you get 4% cash back on your Amazon purchases. And because this program and your Amazon credit card are not linked, you get 4% of the $.85 not the $.83. So now your actual cost per Clif Bar is $.80.
If you really wanted to get all crazy, you could also add in the time savings of not having to go to the supermarket and wait in line, and the savings in gas as well. But even without those ‘transactional costs’, getting that Clif Bar for $.80 is still a savings of over 50% off the Safeway price.
For the record – and I’m not entirely embarrassed to admit it – I bought my wife’s diamond for her engagement ring on Amazon using the same technique (though I did not save 15% for the reoccurring order). When you are talking about several thousand dollars, eliminating sales tax and getting cash back for using a specific credit card and joining an affiliate program adds up (note: since then, I have started working with a jewelry store and I now understand that you need to actually see a diamond in person to truly see the difference in sparkle . . .).
Happy shopping!
Mainstream Media Catches Flog Fever
Some interesting investigative work by ABC – turns out the Acai berry weight loss model was a $1 stock photo of a German model!
With mainstream media raising the alarm, seems like only a matter of time before Google and the FTC say no mas.
Google’s March Towards Banner Ads on Google Search Continues . . .
First Google added “Google Checkout” logos to the AdWords results for participating merchants. Then they offered “product images” for retailers. Today I noticed the latest non-text test on AdWords search – mini logos (or, maybe these are favicons, I don’t know). See screenshot below – the keyword I typed in was “project manager degree.”
I’ve said this before – why not just go all out and try banners on Google search? Sure the negative press would initially be bad, but if it monetizes better it can’t possibly be evil, right?
What Do Terry Semel, Henry Ford, and AIG Have in Common?
By 1916 Henry Ford was a rich man: his company was making $60,000,000 of profit a year (in 1916 dollars!) and he was the dominant shareholder. Rich beyond belief, he made a shocking announcement to Ford’s shareholders – rather than paying out the profit in the form of dividends, he wanted to invest it back in the company to “employ still more men; to spread the benefits of
this industrial system to the greatest possible number, to help them build up their lives and
their homes.”
Minority shareholders were enraged by Ford and sued – alleging that a corporation could not put philanthropy ahead of the interests of the shareholders. The court agreed, stating:
The difference between an incidental humanitarian expenditure of corporate funds for the benefit of the employees, like the building of a hospital for their use and the employment of agencies for the betterment of their condition, and a general purpose and plan to benefit mankind at the expense of others, is obvious. There should be no confusion (of which there is evidence) of the duties which Mr. Ford conceives that he and the stockholders owe to the general public and the duties which in law he and his codirectors owe to protesting, minority stockholders. A business corporation is organized and carried on primarily for the profit of the stockholders. (emphasis added)
Since this court decision, corporations have frequently invoked this argument as justification for activity that might not be entirely good for the world, but is good for the profit of the corporation. Indeed, we’ve become so accustomed to the notion that corporations put profit before public good that its impossible to conceive of a corporate CEO standing up today and telling his shareholders what Ford attempted to do 90 years ago.
And yet, look at what has happened in corporate America, and particularly amongst financial institutions. Corporate executives – and the corporate boards filled with corporate executives from other companies – have somehow convinced themselves that the betterment of executives is above the best interests of the corporations. In other words – the exact opposite scenario described in Ford v. Dodge – but still just as illegal.
The news over the weekend that AIG – despite horrible management and a $170 billion bailout from the US government – is paying out $160 million in bonuses to the very people that brought the company to its knees, is an example of such “in house philanthropy” trumping corporate interests.
AIG’s CEO has given – on its face – a legitimate argument for the bonus payments. CEO Liddy noted:
“AIG’S hands are tied,” Liddy replied. In a letter to Geithner yesterday, Liddy said he found the bonuses “distasteful” but he added, “These are legal, binding obligations” and “we must proceed with them.”
But then, in light of the ruling of Ford v. Dodge, wouldn’t bonus payments that are clearly not tied to the performance of the company and the company’s profits, be on their face invalid. Why is it that corporations can’t choose to donate hundreds of millions of dollars to philanthropy without regard to profit but can do the same when it comes to executive compensation?
Perhaps, however, the real tragedy of the AIG bonus payments has nothing to do with the fact that US taxpayers are paying for these disbursements, or the fact that it seems like a violation of corporate law. Perhaps the real tragedy is what this says about the state of US corporations, and their ability to compete in the global economy. As a friend of mine noted, “the fact that AIG agreed to contracts where they would have to pay out these kind of bonuses in a year the company lost $99 billion ($61.7 billion in Q4 alone) is absurd and highlights the ridiculousness of the typical executive contract structure.”
I noted this a few years ago when Terry Semel, then CEO of Yahoo, received $200 million in stock and salary for one year of work. Aside from the fact that $200 million could enable you to hire 2500 high quality, experienced Internet employees, or buy around 400 million clicks on Google, Terry Semel’s big payout came despite the fact that Yahoo was losing marketshare at a rapid rate to Google, losing top executives, and making poor decisions left and right.
In other words, just like the corporate bigwigs at AIG, Terry Semel’s contract was clearly structured in a “heads on win, tails you lose” way; If Yahoo did well, Terry got rewarded handsomely, but if Yahoo did poorly, he still walked away with millions. Whenever you have a system set up without any regard for performance, you are asking for situations like Yahoo, AIG, Enron, Bear Stearns and all the other countless examples I could list. Here’s a long quote from my original post:
So will CEO compensation growth ever end? Ultimately, I think it will. If you continue to have companies paying their top brass $230 million a year, eventually this will create an opportunity for leaner companies without such insane fixed costs to undercut the bloated bigger companies. As noted at the beginning of this post, $230 million buys a lot of clicks, employees, acquisitions, or pure profit. That’s a nice competitive advantage.
When historians examine the rise and fall of the Roman Empire, they suggest that during the rise, the Romans conquered foreign lands but always made sure to provide something in return to the local citizens (roads, aqueducts, engineering, protection). Over time, however, as Rome became bloated, the Romans neglected this golden rule. Instead, they began to heavily tax their provinces, using this money to pay for massive palaces and statues in Rome instead of roads in Jerusalem. The Senate and the Caesars lived lives of luxury, but their decadence resulted in the destruction of the entire system.
American companies can do what they want, but ultimately a system that gives decadent rewards to a select few without tying this compensation to performance is just a drag on the system. Smart companies will eventually figure this out.
So go ahead, AIG, continue those payouts. Note, however, to the US government – a company that is legally compelled to pay millions to people who have lost billions cannot be saved, no matter how big the bailout. Cut your losses!
Where’s My Stuff? A Stimulus Plan for Start-Ups
My brother has launched a cool Web site designed to bring the start-up community together in these tough economic times – startupstimulus.org. Thomas Friedman threw out the idea that government bailout money should go to entrepreneurs, not dying businesses like GM, and was roundly criticized by . . . entrepreneurs. Whether you agree or disagree with Mr. Friedman, go over to startupstimulus and share your perspective!
Yet Another Flog Suffering from Multiple Personality Disorder
I have to believe that it is only a matter of time before fake blogs (“flogs”) are banned by Google and/or shut down by the FTC. It seems that the creators of these flogs must agree with me, because they are launching these sites so quickly, they don’t even have time to proof-read.
While looking for a good recipe on Epicurious, I saw this set of three flog ads, courtesy of AdSense:
I probably could have clicked on any of the ads and gotten similarly bad results, but the wrinkle cream one drew me in first. The ad takes you to “Audry’s” site with all the characteristic flog features (the fake comments, fake IP-based location near me, fake picture, and fake blog). I particularly liked this one, though, because when the creators copied this from another flog, they didn’t even bother to make sure they got all the names right. For example, the intro paragraph is from “Audry” a mother in Daly City, CA:
But then at the end of the blog, Audry has disappeared and is now “Carla”
A few lines later, Carla is gone and now “Sarah” is responding to comments.
And for those of you who click on the “About us” link, Audry apparently got divorced – she is no longer “Audry Heath” but now “Audry Brown.” Oh, and the auto IP-targeting was never set up on this page, so she lives in (blank)
The title tag of the About Me page, however, references “Anna Richards”
On the contact us page, by contrast, the author has changed to Becky.
As many readers of this blog know, I am a big fan of collaborative filtering. So I suppose you could conclude that any wrinkle cream combination recommended by Audry Heath, Audry Brown, Carla, Sarah, Anna, and Becky must be pretty good, right?
Semantic Targeting Gone Wild!
Let’s say you work at DoubleClick and your job is to develop an algorithm that matches display ads with appropriate content on, say, CNN.com. An article shows up that is focused on “Mexico.” You figure that perhaps this is an ad about travel – after all, it is winter and a lot of people are looking to get out of the cold and soak in the warmth of Mexico’s beautiful beaches, right?
Could This Deal Get Any Better?
Last week I announced the unveiling of ADSPACE, the first and only conference dedicated to contextual advertising (AdSense, Quigo, Pulse360, and so on). The conference is taking place in SF on April 22 and will feature a lot of top notch speakers and exhibitors (we’ll be announcing at least some of these folks in the next week, but trust me when I say that this is going to be an awesome lineup).
The crazy thing about this conference is that the early-bird price is just $395, and that includes access to all sessions, a lunch, the exhibit hall, the AdTech exhibit hall, and the AdTech keynotes! By comparison, I just checked out some of the prices for a day at other search conferences – SES New York will cost you $895 for one day, and one day at SMX London is 495 pounds (I don’t know what that translates into – maybe $700?)
So $395 is already a steal (and I’m biased of course, but I think that the knowledge you’ll get at ADSPACE will be better than any other show out there). And now I’ve got even better news – readers of Blogation can get in for even less! If you register before March 20th, and use the discount code “ADSPACE3″, you’ll get an additional 10% off the early-bird price. You’ll end up paying $355.50 for the entire day. Wait until the day of the show to register and you’ll have to pay $595 – still a great value – but by saving $240 off that rate, you can pay for your hotel and probably most of your airfare. At this price, you should probably bring the whole SEM team, right?
One more thing: I’m still finalizing the speaker list and I have a few slots left that I need to fill. If you know an advertiser who is an absolute guru at buying contextual advertising, send me an email. To get invited as a speaker, you will have to teach me something I don’t already know about contextual advertising, and I feel like I know a lot. So far, a few folks have made it past the screening test – who else should I talk to that is up for the challenge?
See you in April!








