http://blogation.net/2007/07/09/four-basic-emotions-to-sell-anything/ Search Engine Marketing Thoughts, Google AdWords, Yahoo Search Marketing, Lead Generation, Affiliate Marketing Blog Mon, 06 Feb 2012 15:55:27 +0000 hourly 1 http://wordpress.com/ http://blogation.net/2007/07/09/four-basic-emotions-to-sell-anything/#comment-778 Sat, 28 Aug 2010 21:59:20 +0000 http://blogation.wordpress.com/2007/07/09/four-basic-emotions-to-sell-anything#comment-778 [...] Four basic emotions to sell anything [...]

]]> http://blogation.net/2007/07/09/four-basic-emotions-to-sell-anything/#comment-247 Wed, 11 Jul 2007 18:26:00 +0000 http://blogation.wordpress.com/2007/07/09/four-basic-emotions-to-sell-anything#comment-247 These are great examples David. Do you think that there are similar messaging principles in B2B marketing? IMO the end-purchaser is often a company, so the more “consumery” motivations like greed and vanity may not apply. However, the person viewing the ad is, of course, a person, so if you can tweak your ad to address that PERSON’S fear, greed, et al as part of your ad then that would be one way to apply these principles to text ads for a B2B product.

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